If you missed previous segments of the CMEslinger saga, you can read them here:
And now, our latest segment:
Part 7 (Scott)
The man in black could hear the conversation between Sierra and the CMEslinger, could hear her explaining how she had met the Tower CEO’s oldest son, Anthony, during one of her regular birdwatching group outings 2 years ago and now counted him as one of her closest friends. There was something about how Anthony meets his dad on the first Saturday morning of every month for what they called “a day of culture” with each of them responsible for planning the day during alternating weeks. But really, he wasn’t paying attention.
On her way out the door, Marge had handed the man in black the lyrics he would have to learn for his lyrical presentation with Tower CEO Thomas Vandersnook. It was, well, it was a lot.
Docs Want Their CME
(Sung to the tune of Money for Nothing by The Dire Straits)
(Intro)
(Falsetto) Docs Want Their CME
(Verse 1)
Look at that line item, that’s not the way you do it
Promo spending climbing year after year
That ain’t working; that’s not the way you do it
Change practice with funding for CME
What you’re doing man, that ain’t working; that’s not the way you do it
Lemme tell ya, those docs ain’t dumb
Maybe your sales force hit a few of ‘em with a big-time pitch
Maybe your MSLs have 2 or 3 of them under their thumb
(Chorus)
We gotta focus on clinical outcomes, those evidence-based gains
We got the data that learners need, no more waste with ads on TV
(Verse 2)
All those actors with their dresses and their makeup
No way anyone believes what they have to say
All those actors making it sound so pretty
Until those side effects read off over the air
(Chorus x2)
We gotta focus on clinical outcomes, those evidence-based gains
We got the data that learners need, no more waste with ads on TV
(Verse 3)
We need to learn… to trust accredited providers
We need to learn… to make their data work for us
Look at those learners, with their thirst for clinical knowledge
We need to give them what they want
Five minutes of face time with a doc, what’s that?
Hello, goodbye, here’s a pen?
Wasting time and money so you can control the message
That ain’t working; that’s not the way to do it
Change practice with funding for CME
(Chorus)
We gotta focus on clinical outcomes, those evidence-based gains
We got the data that learners need, no more waste with ads on TV
(Verse 4)
Listen here
So here’s the proposal
A reallocation of dollars, a realignment of priorities
That’s the way you do it
Change practice with funding for CME
What you’re doing ain’t workin; that’s not the way to do it
Throwing promo money out the window like it’s free
That ain’t working; that’s not the way to do it
Change practice with funding for CME
Look at this data, look at it
See how we can move the needle
Change practice with funding for CME
Easy, easy choices
Easy, easy improvements
Easy, easy funding decisions
That’s what’s workin’
Change practice with funding for CME
(Outro)
(Falsetto) Docs Want Their CME
CMEPALOOZA 