Despite boldly announcing at the beginning of today’s interview with Wendy Turell, Associate Director, Global Medical Affairs Oncology, Scientific Engagement at Daiichi Sankyo, that this was the last in our “10 Years in 10 Minutes” series, I later realized that it is actually, in fact, not the last one. It is the fifth of six, the last of which will be on Wednesday. Those of you who have been following along closely might remember that I also made a mistake at the beginning of my interview with Brian McGowan a couple weeks ago. The lesson here is that I should probably refrain from talking during these interviews and limit myself to hand gestures and nodding along.
Nevertheless, I was thrilled to have a few minutes to talk with Wendy about her presentation at the inaugural CMEpalooza on Qualitative Research and CEHP. Wendy and co-presenter Alex Howson from Write Medicine were the first “panel” presentation at CMEpalooza (can two people make a panel? Let’s say yes), the success of which helped show some of the possibilities of the Google Hangouts On-Air format. At the same time, Wendy was the first presenter who suffered serious technical issues, to the point that I thought Alex might have to do the presentation on her own, and helped show some of the challenges with the format (side note: if you watch the original presentation, you can see Wendy make a sudden dramatic appearance on screen, tech issues resolved, popping on just as I begin the introductions. High stakes drama!)
Wendy and I discuss all of these things, plus her thoughts on the value of qualitative research in CME today, why we are still fighting the same battles 10 years later, and even a tip for a fun family vacation spot. All that in a neat 10 minutes.
