A New Addition to the Family: CMEpalooza Company Spotlight

During our brief spurts of creativity and in between bites of cinnamon cronuts, Derek and I sit down periodically and try to come up with ways to improve the quality and value of CMEpalooza to the broader CME community. As much as I would like to take credit for it, a few months ago, Derek came up with what I thought was a good idea. I know, I was as surprised as you are.

But let me tell you about it…

Everyone knows that companies of every type — be they pharma, MECCs, hospitals, associations, service providers, etc. — have a story to tell, but it’s become more and more difficult to get anyone to listen to it. People simply aren’t interested in a “capabilities presentation.” And hey, I’ve been in them (Note from Derek: “Me too!”). From both sides of the fence. They are booorrring.

Some companies and organizations use the exhibit hall to get their message across. Problem is that fewer and fewer people are attending live conferences, and those who do may never set foot into the exhibit hall.

It’s not that there is a limit on innovative and interesting people in our field – we interact with many of them both through CMEpalooza and our “other” lives (indeed, Derek and I both actually have “real” jobs) – but there are not many innovative and interesting ways we have seen to allow these people to reach their prospective audience.

So, we thought, is there a way we can help? Nods yes.

So, we thought, do we want to help? Nods yes.

So, we thought, will anyone be interested in having us help? Shrugs shoulders and mumbles “Uh, I dunno.”

But we’re going to give this a try and see what happens. It’s called CMEpalooza Company Spotlight, and here is how it’ll work:

1. You go to this link and complete the form expressing interest in being a “spotlighted” company (alas, these are not free, though they can be! – more on that later)
2. We work with you to come up with a focus for your spotlight. Seeing as we are an external audience of sorts, hopefully we’ll be able to help you come up with issues that our broader Palooza audience would be interested in learning about. The last thing anyone wants is a snoozer presentation.
3. You can have up to 4 people from your organization participate as panelists. You can create slides if you want. We’re flexible.
4. We’ll schedule a time for your 30 minute spotlight. We’re planning on holding these from noon-12:30 p.m. ET on Wednesday afternoons. How many will we schedule? No idea. Could be 1, could be 10. Won’t be 500.
5. We’ll use our social media channels to build interest and an audience. I will “moderate” the session based on a jointly agreed-upon discussion guide that highlights the value of your organization/company and is of prospective interest to our viewers.
6. As with all CMEpalooza sessions, anyone can watch live. For free. Anyone can watch after the broadcast is over. For free. As an added bonus, you can take the video and embed it onto your website if you want. We’ll have a special tab set up on the CMEpalooza website so that people can watch these easily on our site whenever they want.

And because this is something new, we want to do something special and have the first ever CMEpalooza giveaway. So call right now and get this FREE set of Ginsu knives. You can use it to cut through a lead pipe and then cut a tomato, LIKE THIS.

Oops, sorry, wrong promo.

If you are interested in being considered for our inaugural CMEpalooza Company Spotlight, send me an email with your name and contact info by Friday, May 15. Everyone who “enters” will be assigned a number, and we’ll use a random number generator to pick one organization for a free broadcast. We’ll even broadcast the “lottery” live so that no one accuses us of any shenanigans (time and date TBA).

Anyone can enter, but only one entry per organization. If you aren’t selected, you aren’t obligated to purchase a later broadcast, though we certainly hope you will.

Will we get 5 entrants? Maybe. 10? Hopefully. 500? No chance.

And if this doesn’t work at all? Remember, it was Derek’s idea.