CMEpalooza Jokes

Hi all, Derek here. Just checking in to let you know that Scott and I are hard at work (or hardly working, am I right?) putting together the agenda for CMEpalooza Fall on October 19 and should have an update for you, oh, I don’t know, sometime in August? Let’s go with that. Make sure you mark it on your calendars now.

On another note, I just happened to notice that we now have 800 people signed up for our blog notifications, which is crazy for a couple reasons. First, it’s crazy because when I first created the blog, I didn’t even realize people could “sign up” for it until people started signing up for it and I would get an email notification telling me every time someone signed up. Unintentionally savvy marketing, which should probably be the CMEpalooza motto.

Second, it’s crazy because 800 people have intentionally signed up to get an email whenever we write something on the blog. I am, of course, taking this as confirmation that you all love my haikus, Top 5 lists, Sixers references, and book suggestions, and that I should write about them even more. Message received!

As a thank you to our loyal readers, I am including some of the jokes that CMEpalooza Spring participants included in our end-of-meeting survey. Are they good? Well…good is in the eye of the beholder. Hopefully some of them make you chuckle. Here they are:

CMEpalooza Jokes

When they dug up Beethoven’s grave, they found a little man erasing musical notes. They asked him what he was doing, and he said “I’m decomposing.”

A grasshopper walks into a bar and the bartender says, “We have a drink named after you!” So the grasshopper says, “You have a drink named Steve?”

Dad joke of the day: “People are shocked when they find out what a bad electrician I am!”

What concert costs just 45 cents? 50 Cent featuring Nickelback!

What do you call a pudgy psychic? A four-chin teller.

There were 2 cows in a field. One cow turned to the other and said, “Hey, have you heard about this mad cow disease?” The other cow said, “What do I care? I’m a helicopter!”

And now for a funny joke: The Philadelphia Eagles! Bahahahahah! (note from Derek: this was mean and uncalled for. Probably from a Cowboys fan.)

 

The Numbers That Lie

Hello everyone, and hello summer!

We’re back (OK, I’m back – Derek is in Alaska for two weeks) from our usual midyear hiatus and are in the beginning stages of planning for CMEpalooza Fall — that’s Wednesday, October 19 if you are scoring at home. We’ll have our Fall agenda soonish. That means sometime before the last fresh corn of the season leaves your local supermarket. We like to give ourselves plenty of wiggle room with these things.

Anyway, I’m here today to write a little bit about data, or more significantly, data that makes you go, “Hmmmm.” Since the dawn of CMEpalooza, we’ve tracked traffic to our various delivery mechanisms to get a sense of what’s popular, what’s not, how our audience is growing, etc. The usual metrics. And truthfully, we’ve grown about 10-15% in terms of general traffic to just about everything year over year. It’s been a nice, steady climb that we’ve always felt good about.

And then came this Spring, and well, something weird happened. Our YouTube viewership for a handful of sessions went crazy. Prior to this Spring’s event, our most viewed session had accumulated somewhere the neighborhood of 2,500 views according to YouTube analytics. Derek probably has the actual number somewhere, but I’m too lazy to do research (hello, it is summertime!).

As we do following every live event, Derek and I went in to see what our YouTube numbers looked like this Spring. We can see, in real time, how many people are watching each session — that’s one of the best things about Streamyard, the platform we use for our broadcasts — so we knew our live event was well attended but in line with previous iterations. So we were quite surprised a few days later to see what our YouTube metrics looked like for two of our sessions.

Beyond Checking the Box to Achieve Commendation: 6,327 views
Demonstrating the Value of CME to Internal and External Stakeholders: 9,064 views

Every other session from the Spring had relatively normal traffic, but these two significantly outperformed any expected metrics. I joked to some of the presenters of these sessions that perhaps their legions of college exes had been stalking them to see what they were up to. We dug a little deeper into YouTube Analytics to try to figure out what had happened. And while were are some answers there, a lot of questions remain.

From what we could tell, these two specific videos somehow became popular “recommended” suggestions for people watching other YouTube videos. For the most popular of these two CMEpalooza Spring sessions, the most popular linked videos were the Optimist Bahamas Live StreamData Exchange Podcast (Episode 123): Jack Clark; and Day 1 Conference: “The Geopolitical Impact on Talent Acquisition” (Anke Strauss, IOM). All very interesting I’m sure, but I have no idea what any of them have to do with our sessions or what about the title or content or audience may have triggered their inclusion in those videos “recommended” suggestions. Not surprisingly, the number of viewers of these two sessions who watched more than the first 30-60 seconds was quite low, a significantly lower percentage than our typical sessions.

For those of us in the CME planning world, we see these sorts of statistical anomalies from time to time. Maybe it’s pre-test data that looks a bit squirrely or something in the evaluation that has us scratching our heads. It’s often tempting to overlook the potential drivers of these data deceivers because they look so good. I mean, who wouldn’t want to be able to report that 5,732 learners accessed one of our online educational activities or that only 12.3% of learners answered a pre-test question correctly about a key variable tied to a learning objective? But usually, there is enough that looks suspicious (and sometimes, you can figure out the issue) that requires the outlier data to be cast aside.

So no, in our next CMEpalooza sponsor prospectus, you won’t see us crowing that our overall audience for the Spring 2022 event was 400% greater than any other iteration. But say we did. Would that be a boldfaced lie? Technically, maybe not – I mean, the YouTube data shows what it shows. But in an industry where we rely so heavily on data to tell our outcomes stories, it’s the interpretation of the data that often matters most. So, no, we won’t pretend that thousands of people are suddenly interested in Derek’s new haircut or the insightful question from our audience at 34:52 of one of our recent sessions. We’re good, but we’re not that good.