Hear Us Out – It’s the CMEpalooza Spring Agenda

Derek loves regaling his kids with stories of his dating prowess as a young man.

“Will you…” “No!”

“I was wondering if…” “Wonder no more, chap. The answer is a defiant negative.”

“Do you…” “Ew! Beat it, you creep!” (yes, this particular young woman watched too many early ’80s sitcoms)

Fortunately for our fine feathered friend, he persevered, continually dusting himself off, getting back onto the proverbial horse (or maybe it was an actual horse – I wasn’t there), and continuing in his search for a date to join him for Friday night’s pottery class. Derek made some killer ashtrays for mom and dad back in his day.

His experience (and, well, let’s face it, mine too) serve us well each spring and fall as we invite prospective faculty for our various CMEpalooza sessions and gird for a round of rejections. Fortunately, we hear more yesses than nos (I credit the Aqua Velva aftershave I apply each morning). And while the nos still hurt, they don’t hurt quite as much.

Nonetheless, as we post the agenda each spring and fall, there is often the “Additional faculty to be announced” placeholder as we try to find the best fits for each of our sessions. It happens every spring (and fall too).

With that little tidbit out of the way, it’s time for today’s big announcement:

WE HAVE A SPRING AGENDA!

Yes, that’s right folks, just ignore the “Additional panelists to be announced” and the “TBDs” that pop up here and there. They’ll go away soon enough. Instead, focus on another dynamite lineup of topics that we’ve lined up. Every year you think, “Boy, these guys are thinking outside the box” and that box gets a little bit stranger.

We’ve got REM references, a nod to Schoolhouse Rock!, and of course, the return of our favorite CME Detective, Jake Powers. So take a look, block off your calendar for the day, and prepare for another educational feast. Perhaps if you ask nicely, Derek will even make you a customized ashtray once he fires up his kiln.

When Words Matter (Maybe)

One day last week, Derek and I were exchanging emails about some nonsense topic (it’s amazing how much time we spend on this every week), when I responded to something he wrote with, “We just need to figure out how to do it differently than those other moolyaks.”

Moolyak? What’s a moolyak? Frankly, I couldn’t even remember where I pulled it from, but I knew it wasn’t a phrase I created myself. So off to the trusty Interwebs I went, and tada! — it was from one of my all-time favorite Cheers skits where Cliff offers a story about ritual circumcision. Watch till the end – it kills me every time.

Anyway, “moolyak” is not a term I use often. Frankly, I can’t remember using it recently at all outside of this email. Perhaps it was because I had just come from a bris a few days before and my subconscious pulled up the phrase. Have at that, psychotherapists of the world!

What’s important, though, isn’t to think too deeply about these topics but rather to focus on Derek’s response. He didn’t say, “What’s a moolyak?” He was able to use those fancy things called “context clues” to figure it out. I could have wrote “ding-dongs” or “beetlebrains” or “ninnies” or any one of a number of colorful adjectives instead of moolyak and it wouldn’t have made a difference.

Let’s now tie things back to CME by taking a look at something that’s been in the our industry’s news a bit in the last week – the Outcomes Standardization Project (OSP). We had a session in the Fall of 2018 as this group was ramping up their efforts, and they have done impressive work. There is a comprehensive website that is now available with a variety of resources, and just last week, an article was published in the Journal of European CME that looked at the progress of this consortium of experts over the last 3 years. We are even acknowledged at the end of the article among those who have “provided meaningful contributions.” Why Derek’s name appears before mine, I am not certain, but let’s overlook that insulting error for now (note from Derek: [exchanges a knowing nod with the reader]).

Every few years, there is a call to “standardize” something in CME. For instance, a few years ago, there was some brief momentum to standardize grant submission portals. We all know how that went. The OSP team has certainly done much better, and produced something that might, might be valuable to our community. After years of hearing people throw around outcomes terms that some in our industry simply assumed meant the same thing to everyone, they realized that, no, there are a lot of different interpretations of some really basic vocabulary and well, goshdarnit, we should do something about it.

Now that the brunt of the OSP’s initial work is complete, they have offered to us how they believe specific common outcomes terms such as “participant” and “learner” and “completer” should be defined. They have even have included terms which I would have though were somewhat obvious such as “pre-test” and “follow-up assessment.” This group has done a lot of hard work with undoubtedly hours of conference calls and emails behind them, but really, the hardest work is still to come. It basically comes down to the question, “Will anyone care?”

We have likely all heard about how it takes approximately 17 years for medical research evidence to be adopted into clinical practice. It’s a number that is startling. We all often educate the medical community about the latest and greatest, yet the truth is that it’s going to take many years and many repetitions before a large part of our audience even considers changing their practice how we and our faculty might suggest.

So is the CME community going to be any different? Do we want to be any different? Are there those among us who will decide, “You know what, I am going to change how I determine when a learner has actually completed an activity now?” or will we simply fall back upon the definition we have always set within our organization?

To their credit, the folks who make up the OSP seem to understand the challenge before them. In their recent article, they highlighted the importance of consensus-building and outreach throughout the CME community to get all-important buy-in. It won’t be easy, for example, to convince company XYZ that their “1000 learners and 500 completers” based upon their internal definitions must now be revised to “500 learners and 250 completers” with the OSP’s new proposed definition. When funding dollars are potentially at stake, there is undoubtedly going to be pushback. “If company XYZ isn’t revising their internal definitions, why should I?” That sort of thing. We’ll see if some of the major players in the world decide to become trendsetters or naysayers.

In the meantime, go have a beer with your favorite moolyak. You can send Derek the bill.

What If Faculty Were Chocolate?

Hey, you know who is annoying? No, not the barista at the coffee shop yesterday who gave me a condescending look when I ordered a macchiato and sniffed, “Just so you are aware — we make a true macchiato here, which means a properly pulled shot of espresso and a dash of foamed milk. It’s not like something you would get at…[sigh]…Starbucks.” Uh, yeah, no duh, coffee-dude. Who doesn’t know that? I mean, really.

No, I’m talking about those annoying people who get to know a little something about something and suddenly they’re a “marketing guru” or a “social media ninja” or some other term that tries to emphasize expertise. I mean, I guess those things sound cool or whatever, but just because you’ve figured out how to use SnapChat to share a tweet about your most recent TikTok, it doesn’t make you some kind of masked avenger. Looks pretty rad on a business card, though.

Over the course of the past 6 years, I have probably run, I don’t know, 50 or 60 CMEpalooza sessions. We have more than 100 sessions in the Archive, so probably somewhere right around there. Multiply that by however many presenters we get for each session — usually at least 2, if not more — and I think it’s fair to say that I have a reasonable amount of experience working with faculty. I haven’t given myself a neat title like “Faculty Wrangler” or “Speaker Swami,” but I have made a few observations about some common trends among our faculty. Maybe you have noticed something similar.

Faculty, I have found, can often be grouped into three categories, similar to chocolate. Let’s take a look:

Dark Chocolate: The best of the best. Without question, dark chocolate is the superior form of chocolate. It presents with a much more complex and grown-up flavor profile than other forms of chocolate and provides a more exquisite overall tasting experience.

Faculty who fall into the dark chocolate category are easy to pick out. They don’t need the voice of a professional voice-over artist, but they are confident, well-prepared, and speak with ease. When I have my A/V test with them (as Scott and I do with all our faculty), they show-up on time, frequently have their own headset ready to go, catch on quickly, and we’re done in five minutes. It’s a joy to work with them

Not all dark chocolate is created equal, though. The Hershey’s Special Dark (sorry guys, it’s not good) faculty of the world give all the appearances of a smooth 80% cocoa, but once the spotlight is on them, they’re staring at their notes and talking in a droning monotone. The packaging is nice, but the actual taste is a disappointment.

Milk Chocolate: Milk chocolate is…good. It’s not the best, but it’s not terrible, either. Sometimes, it can even be really good, especially when it is combined with something like peanut butter. There’s a lot you can do with milk chocolate, and I think all of us are happy to have it in our lives. Milk chocolate is certainly better than no chocolate, even though it’s not as good as dark chocolate.

Milk chocolate faculty are critical to any conference. We can’t all be the best speakers in the world (I certainly am not), but we can be pretty good. Some of us, like a Reese’s Peanut Butter cup, are improved when we are combined with something else, like participating on a panel. It makes everyone a little bit better. It’s one of the big reasons that we try to encourage panel sessions when planning the agenda for CMEpalooza. Do milk chocolate faculty sometimes show up late for A/V tests, not have headphones, and take repeated instructions to understand what is going on? Sure, and that’s fine. We like milk chocolate a lot.

Side note: How is a Snickers bar like our faculty from last year’s Jake Powers, CME Detective session? They both contain nuts. HEY-OOOO! And thus ends this episode of Terrible Dad Jokes. (Note from Scott: Wait, now we’re doing episodes of Terrible Dad Jokes? I am giddy with excitement. Just wait for my next blog post…)

White Chocolate: Awful. It is true that I have been known to refer to white chocolate as the secret spawn of Satan, which is perhaps a little harsh. But as Verbal Kint taught us in The Usual Suspects, the greatest trick the Devil ever pulled was convincing the world he didn’t exist. So, I might be on to something. Anyway, white chocolate is horrible, and you should never ever eat it, especially this abomination M&M’s created combining the flavors of white chocolate and candy corn. Why would you do this M&M’s?? WHY???

I don’t think I need to go into much detail here about white chocolate faculty. We have all had the dreadful experience of working with faculty who just aren’t very good. It’s a bad time for everyone involved. Fortunately, we have had very little experience with this type of faculty during CMEpalooza. In fact, I can really only think of one…and I’m not telling. Am I saying that just so you will have to go back through every session in the Archive to try and figure out who it is? Maybe…maybe not. (Note from Scott: I remember this person very well. Let’s just say it’s a bit awkward when we cross paths at live conferences.)

We are working diligently to finalize the agenda for CMEpalooza Spring and should have something for all of you to see fairly soon. I think I can confidently say that we will have a pleasant mix of dark chocolate faculty, milk chocolate faculty, Reese’s Peanut Butter cup faculty, and hopefully a few Snickers faculty, too.