5 Questions With… Karen Roy

Today’s interview is with CMEpalooza Fall moderator Karen Roy, Principal of Ardgillan Group LLC. Karen has worked on both the supporter and provider side of CME, so she’ll bring an interesting perspective along with her Irish brogue to Publishing Outcomes Data: Tips and Tricks. This session is being supported by Genentech.

A few of the tastier snippets from her interview:

On what scares her about the future of CME:

Overall, I’m scared that we’ll get in a couple of different ways. The ongoing dialogue in the media and the press defending industry funding around CME is very tiresome. We obviously haven’t done enough to demonstrate the independence around CME that is supported by industry. We need to move the conversation from one around bias and independence to one showing impact and relevance.

On what she feels has been the most important change to CME in the last 5 years:

The emergence of new technology and innovation in educational design. What I have been pleased to see is that the things that we are working are not innovation for novelty’s sake, but are really based on adult learning principles and the ability to collect data.

On her vision for her CMEpalooza Fall session:

The dialogue around publications is really going to focus more on the how. I don’t know if we’re going to spend time on the why… There is a different skill set involved in writing publications for medical literature and manuscript publication than there is for (developing) slide decks or putting educational content together. That’s an important thing to explore.

You can watch the full interview below:

5 Questions With…Allison Gardner

Next up in our series of (short) interviews with each of the CMEpalooza Fall moderators is Allison Gardner, Vice President of Educational Strategy and Content at Med-IQ and moderator of the Have We Forgotten About the Content in Continuing Medical Education? session. Here are a few snippets from the interview:

On the future of CME:

I’m optimistic about the future of CME because there have been a lot of changes in healthcare and it’s a very dynamic landscape and I think that forces us out of our comfort zone to come up with really interesting platforms for our education.

On what she believes to be an important change in CME over the past 5 years:

I think there is a growing focus on putting the patient and patient perspective into education and making sure we’re including them in the fold of the team that’s making clinical decisions.

On why people should tune in to the Have We Forgotten About the Content in Continuing Medical Education? session:

What I hope will happen in this session is that we’ll get a great conversation going about how all the different panelists – in their different roles developing CME – how they tell a story, how they can make information interesting, and how they help make it stick.

You can watch the full interview below.

Lunch/Snack/Breakfast With CMEpalooza

I was going to title this post Lunch With CMEpalooza but realized that that was showing a total east coast bias and considering this session is being sponsored by our Genentech colleagues on the west coast who would probably be having breakfast during this session, that seemed awfully inconsiderate. So in an effort to remain time zone neutral, I went with Lunch/Snack/Breakfast With CMEpalooza, which is pretty much a terrible title destined not to make anyone happy. Well done, Derek. Well done.

Anyhoo, there is a point to all this and that is to say that we have finalized the moderator and panel for our newly added Incorporating Learning Systems and Quality Improvement Into Continuing Medical Education session, scheduled for noon ET. Here are the details:

Lunchtime Panel Sponsored by Genentech
Incorporating Learning Systems and Quality Improvement Into Continuing Medical Education
This session will focus on ways in which quality improvement (QI) can be partnered with learning systems for the development of individual educational initiatives. Panelists will examine the drivers behind the increasing prominence of QI in CME and discuss the value it contributes to continuing professional development today and in the future.

Moderator
Scott Weber, Co-CEO, Med-IQ

Panelists
Alex Djuricich, MD, Associate Dean for CME, Indiana University
Catharine Smith, Vice President, Quality, Education and Meetings, Society of Hospital Medicine
Kathleen Moreo, RN-BC, CEO, PRIME Education

(Just between you and me…I’m sort of amazed at the people we are getting to speak on these panels. I’m not bragging about it, but…well, OK, I am a little, but it’s just because I’m really excited about the wide range of people who will be talking. Folks have been very generous with the donation of their time and Scott and I are both extremely grateful to everyone participating. But, I digress…)

Be sure to check out the full CMEpalooza Fall agenda and, as always, a big thank you to our sponsors for helping to make this all possible.

Exhibit (Hall) A

Keep your head up and your eyes forward. Look straight ahead. Keep an even stride. Don’t pause, even for a second.

You hear those voices — “Hi! Let’s talk for a second!” “I have something I want to show you!”?

Ignore them! IGNORE THEM!

If you tilt your head or show interest for even a split second, she’ll know you are interested in her. Don’t show weakness. Focus on your goal. 

WHAT ARE YOU DOING?! Don’t wave hello! Did you just make eye contact? Great, now you have been sucked into her vortex, and she knows you like her. Fine, go talk to her. Why don’t you just give up loser? WASTE OF MY TIME!

OK, maybe I’m channeling the voices inside my head during my daily walk to English class in 7th grade as I carefully averted my eyes from my secret crush, but I’m actually going for something a little more relevant here as well.

Meet “Exhibit Hall Scott.”

I mean, I get it. Businesses that sell a service need to market themselves somehow, and one way to get in front of potential clients is to purchase booth space at a conference. Nonetheless, I always cringe when I have to make the walk down aisle after aisle while trying to find the bar, er, coffee table to get me through the day. It just feels, I dunno, icky.

(Shameless CMEpalooza Fall plug coming in 5…4…3).

On the flip side, there is nothing icky about the sponsors who have committed to be a part of CMEpalooza Fall. You can either visit them on the Sponsor tab or not (but of course you should). You can either click on their links to find out more about them or not (but of course you should). I mean, no pressure or anything (it’s not like Google is tracking every click of your mouse or anything).

Seriously, though, we’re thrilled that our initial wave of sponsors have recognized the value of CMEpalooza Fall as a non-icky alternative to the exhibit booth at live meetings.

So thank you to our Bronze Sponsors — CMEology, HighMarksCE, Impact Education, LLC, RedMedEd, and Vivacity Consulting, LLC. A big hug to our Silver Sponsor, Imedex. And a wet, sloppy kiss to our Gold Sponsor, Genentech.

Of course, we’re still happy to bring new sponsors into the fold, so for anyone interested in what we think about the value of a sponsorship, well sure, we have that too.

Now to hunt through Facebook for that girl who stopped me on my walk down the hallway. Surely she remembers me, right? Right?

More CMEpalooza? Yes, please!

So when Derek and I crafted the schedule for CMEpalooza Fall, we purposely built in a break over lunch for several reasons.

First and foremost, it would give us a chance to take a breath and eat something. After all, a hungry Palooza co-producer is a grouchy Palooza co-producer.

Second, it would give our audience a break as well. We recognize that we’ve coordinated a very busy schedule and people are more likely going to pop in and out of the live sessions than sit through the whole day, so taking an hour off would be sensible from that standpoint as well.

Finally, we wanted to throw the carrot out there to anyone interested in a Gold Level Sponsorship that signing up would permit them to work with us to plan a Lunchtime Symposium that would fill in this open slot.

A pipe dream? Maybe. But, ah yes, sometimes Little Johnny, those pipe dreams come true…

And so it is that we are thrilled to announce that Genentech has signed on as the Gold Sponsor for CMEpalooza Fall. We are currently working on finalizing the panelists and specific details for this session, but the working title is “Incorporating Learning Systems and Quality Improvement Into Continuing Medical Education.” We’ll have further details on as plans solidify.

So now the question is, who wants to deliver us sandwiches at, say, 11:55 a.m.? We promise we’ll eat off camera. And wipe the mustard off our face.

5 Questions With…Jan Perez

Over the next couple months leading up to CMEpalooza Fall, we will be doing a series of short interviews (approximately 10 minutes) with each of the session moderators. We thought this might be a nice way for everyone to get to know the faculty a little better and also provide an overview of the individual sessions. Each interview will consist of 5 questions ranging from why they are optimistic about the future of CME to why participants should tune in to their session — plus, a special bonus question at the end.

First up is Jan Perez, Managing Partner at CME Outfitters and moderator of the Death of the MECC: Fact or Fiction? session. Here are a few snippets from the interview:

On the future of CME:

I’m very optimistic about the future of CME. I think we’ve learned a lot of lessons over the past three years, which have been really tough for a lot of folks – MEC’s especially. I think if we take those lessons and we learn from them, then we have a tremendous opportunity to grow.

On what she worries about most regarding CME:

What I’m most worried about is that, as accredited providers, not that we can’t adapt and move forward, but I am a little concerned that commercial supporters will say, ‘You know what? I just don’t want to deal with this [CME and Sunshine Act]’ and funding will be cut even more.

On what she believes to be an important change to CME over the past 5 years:

We have evolved in our outcomes from the perspective of…our expectation now is that we measure what we do. And that has become, rather than something we are striving for, that has become our baseline.

You can watch the full interview below.


 

 

Announcing three new sponsors: Imedex, Impact Education, & RedMedEd

I just wanted to take a brief moment to publicly acknowledge our three most recent CMEpalooza Fall sponsors: Imedex, Impact Education, and RedMedEd. Imedex is our first Silver Level sponsor, specifically sponsoring the 1:00 PM  What Do Supporters Do With Outcomes Data? session, which will be moderated by John Ruggiero, PhD, CCMEP, Senior Medical Education Manager, Independent Medical Education Department, Genentech.

Please be sure to visit the Sponsors page for more information on these organizations, contact details, and to watch Imedex’s video, Imedex on 21st Century Television. A big thank you to all of them for their support of CMEpalooza Fall and for helping us make this a great educational event for the CME/CE community!

For more information on how you can be a sponsor, please click here for the Sponsorship Prospectus.

UPDATE: You can now also watch Impact Education’s video, Impact Education — Managed Care Roundtable Demo, on the Sponsors page.

A Palooza Quiz for All

Everyone has their time-sucking Web site, that page you visit when your brain needs a 5-minute break at work or home. For several years, mine has been Sporcle. It’s not quite the brainless entertainment as, say, People.com (apologies to the wife), so I don’t feel too guilty when I’m on there.

Sporcle is a repository of quizzes using a variety of different formats that focus on thousands of different topics and themes. You can find a quiz on just about anything. The “Featured” quizzes on the homepage are either written by staff or nominated from those developed by the public.

For about a year, I’ve been trying to think of ways to incorporate a Sporcle quiz into an educational activity (Can you put a post-test up on here? Hmm…) but haven’t actually tried it yet.

I did, however, create a Palooza quiz just for our upcoming event. So when your brain needs a break, check out this link. I’m guessing the average score will come in at around 50%. You’ll be able to see how others answered on each question when you’re done. Maybe you’ll even learn something.

What can you learn on GHOA?

Quite obviously, Derek and I are big proponents of Google Hangout On Air (GHOA). GHOA was used as the platform that for the inaugural CMEpalooza in the spring and will be used in for CMEpalooza Fall on October 15. And yet I don’t get the sense that many people have a very good sense of all that is offered that may be of both personal and professional interest on GHOA. That will hopefully soon be changing, as I am giving a talk about GHOA in October at the annual meeting of the American Medical Writers Association (AMWA), with additional talks from Derek and I hopefully coming up soon as well.

At any given moment, there are dozens of different live broadcasts open to the world. Even without searching, I am quite sure you would be able to get amateur World Cup analysis from nearly every country in the world every day this week. But if that’s not your cup of tea…

And that is just scratching the surface. President Obama has been a Hangout guest several times, and there are often entertainment icons who regularly show up. I haven’t figured out an easy way to get a schedule of more than the 5-6 upcoming Hangouts that Google promotes, but I am sure there is a filter out there somewhere. As with everything new on the Internet, it just takes some figuring out.

The Ask

Over the years, I have probably written hundreds of emails to faculty inviting them to be part of CME programs. You know the ones — “Pretty please Dr. So and So, I know you are busy because you are so important, but will you please take the thousands of dollars we have set aside for you to help us with this CME program?”

And then you wait. And wait. And wait. The reminder email goes out a week later – “Dr. So and So. I know you are super duper busy, but we really want you to be part of this program and take the thousands of dollars we have set aside for you. Can you please read this email and respond in 5 words or less?”

When the day comes (if it comes) that Dr. So and So finally responds, it’s a sigh of relief. Well, as long as Dr. So and So says yes. If he/she says no, there is a lot of cursing for holding things up as you write up the next invitation.

Because Derek and I decided to utilize a “planning committee” to determine potential moderators and panelists for CMEpalooza Fall (here’s a little secret: the planning committee was Derek and I), that meant we had to craft those fun invitation emails. Except this time, we were inviting our colleagues – often, people we knew but sometimes those we didn’t – and we didn’t have any giant war chest of money to offer them. There wasn’t even a coveted free registration pass, being that almost everything about CMEpalooza is free anyway. I think we were both curious not only on how many people would say yes, but also how long it would take for people to respond.

I’m pleased to report that it took us a little more than 2 weeks to fill out all 23 slots in our programs (6 panels with 3-4 participants each). With only a few exceptions, people responded to us the same day as we sent out our invites, and almost everyone was excited to sign up. There was little harassing or cajoling necessary. Even those individuals who couldn’t participate were very gracious in declining our invitation and didn’t make us wait around for weeks before letting us know they couldn’t take part in CMEpalooza Fall.

Today, Derek and I are both extremely pleased to be able to present the full agenda for CMEpalooza Fall. We have diverse mix of panelists and topics that should offer something for everyone who is part of the CME enterprise. Our day (Wednesday, October 15, so mark your calendar!) will start off with an international panel of experts looking into their crystal ball to tell us where CME/CPD may be going in the next 5-10 years and wind up 7 hours later with the latest tips and tricks on publishing and presenting outcomes data from educational initiatives. The schedule in between is packed with lots of other intriguing content.

You’ll be hearing a lot more about our panels in the coming months. We’re always interested in your feedback regarding which sessions you are most looking forward to and the types of questions you’ll want them to address, so feel free to share your thoughts with Derek and I, as well as any of the panelists themselves. Palooza on everyone.