Spring 2015

CMEpalooza Spring is a 1-day event scheduled for Wednesday, April 8, 2015, that will feature a series of sessions selected by the CME community from a pool of submitted abstracts. Broadcasts will stream live on the LIVE page of this website and be available for viewing shortly after their conclusion on the Archive page. There is no charge to view or participate in any of these sessions.

spring logo

9:00 AM ET
Breakfast Panel Sponsored by Intelligent Medical Decisions
Bridging the Knowing-Doing Gap: Quality Improvement as a Path to Change (Click here to view archive)
A key factor in closing the quality gap between best practice and common practice is the ability of healthcare providers and their organizations to rapidly and constantly identify, test, and adopt changes that work for their systems. Improving an individual’s clinical knowledge alone (via traditional CME/CE interventions) is not sufficient to address and overcome the many challenges involved with implementing systems-based changes. Programs that combine quality improvement (QI) methods (improvement/implementation science) with education (adult learning principles), however, can help translate learning objectives directly into clinical practice by giving healthcare providers the necessary tools to design, implement, and measure change within their clinical system. This session explores the methods of QI with panelists from two different health systems, as well as a panelist from a professional association, who are working to bridge the knowing-doing gap on a day-to-day basis.

Gregory Liptak, President, Intelligent Medical Decisions

Robert Ratner, MD, Chief Scientific & Medical Officer, American Diabetes Association
Richard Jacoby, MD, Director, Jefferson University Physicians Quality Performance Improvement, Jefferson School of Population Health
David Reines, MD, Director, Continuing Medical Education, Vice Chair, Surgery, Inova Health System

10:00 AM ET
Let the Sun Shine In: Perspectives and Insights on the Implementation of the Physician Payment Sunshine Act
(Click here to view archive)
Sunshine Act—two words that initially struck fear into the hearts of many; however, almost two years later the CME community has turned a corner. Implementation of processes and procedures to support greater transparency in our relationships with healthcare professionals (HCPs) and institutions (HCIs) has not been without its challenges—and rewards. We benefit most when we share what we’ve learned and how we’ve applied that knowledge to the betterment of our organizations and the healthcare community. We will discuss the organizational impact of the ruling, processes and policies implemented as a result, and lessons learned along the way.

Greselda Butler, CHCP — Manager, Professional Education, Otsuka America Pharmaceutical Inc.

Kristan Cline, PhD, CHCP, Director, Medical Education, NPS Pharmaceuticals
Beth Brillinger, CHCP, Director of Accreditation, CME Outfitters
Gray Ladd, MPA, Program Manager, Grants Compliance, Conquer Cancer Foundation

11:00 AM ET
Secrets of CME Outcome Assessment…Revealed (Click here to view archive)
In a world…where humans are ruled by fear.  Enslaved by a mysterious ruling class, whose power derives not from force, but by access to, and control of, information.  One man.  Born to anonymity.  Finds his voice and boldly stands to face his oppressors.  He makes the following proclamations: “I will follow best practices in writing my CME outcome assessment questions!” and “One should use evidence-based measurement tools, whenever possible!” and, finally, “I will not cower from statistical tests of significance or effect size calculations.”

Jason Olivieri, MPH, Manager Outcome Services, Imedex LLC

Lunchtime Panel Sponsored by ArcheMedX
Data-Driven and Agile Educational Design: Ensuring Your Courses Intelligently Evolve
(Click here to view archive)
In the formative days of continuing education (CE), when “producing” content was a specialized competency, educational planners had little choice but to develop content, package it into slides or a monograph or a video, and then sit back and hope it had the impact that was intended. But times have changed – the act of producing content is no longer a specialized competency – creating, refining, and optimizing content CAN BE done with little effort and this COULD significantly change the impact of an activity, an initiative, or an educational program. Supporters of medical education see the value in the idea that education content can be as relevant 12 months after it was launched as it was on day one. And, educational planners and faculty seem to genuinely understand how this simple innovation may allow them to educate and empower clinicians with much greater flexibility and fidelity.

Brian McGowan, PhD, Chief Learning Officer & Co-Founder at ArcheMedX, Inc.

Greselda Butler, CHCP — Manager, Professional Education, Otsuka America Pharmaceutical Inc.
Scott Weber, Co-CEO, Med-IQ

1:00 PM ET
Achieving Level 7 Outcomes: A MEC Perspective (Click here to view archive)
This session will discuss the results of an award-winning educational initiative demonstrating outcomes at Moore’s level 7. Developed via collaboration between two medical education companies and a coalition of diverse educational partners, this initiative demonstrates how an innovative blend of professional and patient education (certified and noncertified) can lead to better clinical performance, improved patient health, and reduced health care costs. It also will address the initiative history, activity design, audience generation methods, and results of this long-term educational intervention.

Kurt J. Boyce, Director, CME & Compliance, Applied Clinical Education
Amanda Glazar, PhD, CHCP, Senior Director, Education Strategy, Global Education Group

1:30 PM ET
5 Tips to Make You a Survey Measurement Rock Star (Click here to view archive)
Sponsored by Imedex
Did you know that there are measurement experts who spend their lives researching the validity of different question styles and formats? How ’bout we spend 30 minutes reviewing some of the most relevant findings in survey methods research!? During this presentation, you will learn about fascinating topics such as the validity of true/false questions, when to use “none of the above” style questions, and which question styles will help you assess the information you are actually trying to asses (read= minimize bias and error)! Participants will be asked to vote on sample question strength, and recraft “before’s” into highly valid “after’s.”

Wendy Preisman Turell, DrPH, Senior Director, CME Outcomes and Analytics, PlatformQ Health

2:00 PM ET
Revamping the Satellite Symposium: Enriching the Learner Experience (Click here to view archive)
Sponsored by Genentech
As part of an industry-supported educational strategy, satellite symposia are expensive, high profile educational activities, which tend to receive the highest level of scrutiny (eg, cost, educational value). With some limitations on format and design, it is a challenge to create an educational activity that is engaging, integrates patient stories (to create that teachable moment), and collects meaningful learner data. This session will explore ways to increase the value of the symposium via use of various technologies (ARS, interactive meeting technology) and novel program design (alignment of evidence-based data with the patient story) to enhance efficiency, engagement and effectiveness.

Jan Perez, CHCP, Managing Partner, CME Outfitters

Mark Garcia, Director Client Services, Educational Measures
Caroline Robinson, Senior Medical Education Manager, Medical Education and Research Grants, Genentech

3:00 PM ET
Style and Substance: The Evolution of Content Presentation in Medical Education (Click here to view archive)
“Style over substance” often springs to mind when new “trends” in educational design are unveiled. Regardless of format or medium, presenting information for maximum impact is critical.  Balancing presentation styles with individual learner preferences, creating memorable engagements and ensuring content is presented to best effect is an ongoing challenge for today’s educators.  In this session, we will review the evolution of content presentation in medical education from text to the latest interactive visual graphics. We will analyze the role of good design in various short presentations and identify where these are best used in HCP and patient education.

Karen Roy, MSc, CHCP — Principal, Ardgillan Group LLC

John Ruggiero, PhD, MPA, CHCP, Group Manager, Genentech, Medical Education & Research Grants
Stacey Beckhardt, MS, Principal, Health Advocacy Communications

4:00 PM ET
Why We Matter: Successful Strategies for Demonstrating the Value of CE within Your Own Organization
(Click here to view archive)
Every CE stakeholder shares a single mission—improve healthcare. However, we are challenged in articulating our work’s value and impact on healthcare. One panelist from each of a commercial supporter, MEC, hospital, and society will share specific strategies they’ve used to successfully demonstrate CE’s value within their own organization. Success in telling their story demonstrates effectiveness in improving clinician knowledge, performance, and patient health, helps their organization retain/grow budgets to expand their mission, justifies their department’s existence, enhances opportunities for collaboration within their own organization, and contributes to the overall CE enterprise.

Derek T. Dietze, MA, FACEHP, CHCP, President, Improve CME, LLC

Heather Guerrero, MA, CHCP, Associate Director, Independent Medical Education, Gilead Sciences, Inc.
Marissa Seligman, President and Chief Operating Officer, Clinical Care Options
SarahAnn Whitbeck, Director of CME, Intermountain Healthcare
Wanda Johnson, CMP, CAE, Senior Director, Meetings & Education, Endocrine Society


18 thoughts on “Spring 2015

    1. Yes, CMEpalooza is and always will be free to the learning audience. There is no pre-registration — all you need to do is come back to this site and go to the LIVE tab on the day of the event — Wednesday, April 8. Simple as we can make it.

    1. There will be a window embedded on the LIVE page where you can watch the broadcast in real time and ask questions of the presenters.

      Each session actually does also stream on YouTube — that’s the link that we embed — and then archives automatically once the broadcast is over. Take a look at any session within our Archive tab if you want a demonstration of how this looks and feels.

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